Position, position, optimising -
just like in the world of Real Estate, Search Engine Optimising is everything, failure to position for Search Engines can mean the difference between a Website being a success or a disaster. But not only optimising for optimising sakes, optimising on the right keywords or phrased is imperative.
Knowing why the Search Engines want true listings only helps you to understand why the "tricks" like spamming, having keywords the same colour as the background or even "link programs" are resulting in sites being given lower listings in Search Engines.
What is now required is true ethical compliance with the requirements set out by the Search Engines- Pages must be relevant to the subject- contain keywords and text in propper English. It must be entitled with those keywords and be linked to by other relevant sites about the same subject.
But it doesn't stop there.........
