UK- Internet Adspend up 40%

According to figures released by Price Waterhouse Cooper and the Internet Advertising bureau, for the UK, spend on advertising has climbed 40% for the first half of 2006.

This places the Internet just 1% behind the spend on national newspaper advertising. The rise in paid search spend has risen by a staggering 58% on 2005. Pop-up advertising is the only sector to see a fall.

The rise is seen to be attributed to the sharp increase in UK broadband use, and according to a study by Yougov, the amount of time a typical

the amount of time a typical user spends online per week is 23 hrs.

This news is hot on the heels of rumours concerning Google's pending expansion to acquire new offices in New York City. To be specific 111 Eighth Avenue, Manhattan - 300,000 sq ft. They are obviously reassured enough to make the commitment just based on the UK market figures

M.P