Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

More about the Jagger update.

To prove the point I was looking for a new PSU for my laptop this week. I took the part number of my existing unit, typed it into Google. I got some out of date auctions on Ebay, Amazon and a couple of forums. Needless to say I did the same search on MSN and I'm pleased to say I now have a power supply for my laptop again.

What this demonstrated, however, was the fact that many commercial sites had disappeared, but the likes of Ebay and Amazon had survived. Why? Ebay and Amazon both have a strong affiliates network. In fact looking at other searches similar results emphasize the point.

Strong on-line brands have survived, because they have a large network of incoming links naturally, from multiple IP addresses.

We are also noticing a significant number of sites that have returned that have keyword stuffed cloaked content. We don't think that once part 3 of Jagger has been implemented that the current results will survive, so it would be unwise for anyone to take up keyword stuffing until all the updates are concluded.

Confused on what to do next, email or call +44(0) 1785 245134

M.P

Adv