Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Google launches Hot Trends.

Google has launched a Hot Trends feature to its Google Trends web hub.

The home page of www.google.com/trends now has a Hot Trends section which lists the top ten queries for that day. The page also has a More Hot Trends link which lists the top 100 queries for that day.

As well as that day's Hot Trends, visitors can also visit the history to see the hottest queries for any previous day. Google Trends upgraded the trends history to show not only country data in the regions box, but also state and even city detail. At the present time it is only available in the United States.

Apparently there is some debate about what constitutes a Hot Trend and Google insiders say they use a very sophisticated algorithm to determine what is hot by monitoring sudden rises in any query phrase which is not in the norm for that query. In simple terms, the higher the rise, the hotter the query.

And a Google insider also confirmed there is a "hotness level" score for these queries, the hottest is "volcanic", followed by "on fire," "spicy," "medium" and "mild."

M.P

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