Google trials Pay Per Action ads

Pay Per Action (PPA) ads have gone into beta testing on a limited basis in the US according to sources close to Google.

PPA will allow advertisers to create adverts which only cost when a desired action is triggered.

The ads are available to a limited number of AdSense publishers and enable the advertiser to set their price per action.

Publishers will be able to select which PPA ads they would like to display on their content sites and can choose to display all PPA ads, or select to show keyword specific ads or select a specific ad from a specific advertiser.

As it stands, Google is not allowing a percentage-based pricing scheme and advertisers can only set a flat price prior to building the advert.

As well as selecting from a text ad, static image ad and flash ad, users will be able to choose from a hyperlink text link and a video ad option is coming soon.

Google is now accepting US advertisers and publishers into the beta and the publisher will have to login to their AdSense account, go to the referrals section and select other referrals from the options.

Apparently Google plans on adding more advertisers and publishers into the trial over the upcoming weeks.

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