Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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Google's Jagger Update, what we have seen so far.

You'll most likely be aware that this week has been one of those landmark periods for Google search results. We haven't seen a week this significant since Nov2003 and the Florida update.

The Oct2005 update, now named update Jagger, has seen tens of thousands of sites drop dramatically from the top places of Googles index.

We are told by Google that the update is likely to take another couple of weeks, however early indications point to the main casualties of Jagger being those sites with optimised content.

So what's going on;

• Government, educational and directory sites are appearing higher in Google's index.
• Sites with a higher content value are more prominent.
• Sites with a wide profile of high link status remain.

This update appears to be targeted at "over optimisation". Prior to this week many buy-on-line sites were more visible, the problem is that buy-on-line sites are generally not authoritative, therefore they relied heavily on content and link optimisation.

So what does Google appear to be filtering on?

• Reciprocal linking
• Site wide links
• Same ip address, ip "c block"
• Optimisation cluttered content
• Over use of text repeats
• Over use of text emphasizing

How do we know this, we have been frantically testing over the last week. In one significant move we pulled a site up over 70 places in Google's index from just cleaning up the content.

more Jagger news;-
28Oct05 Jagger Update
26Oct05 Jagger Update
GoogleDanceschedule2004-2005

Confused on what to do next, email or call +44(0) 1785 245134

M.P

NEW BackLink and PageRank update calender.
Googles 2004 and 2005 PageRank and Backlink history, including the revoked updates. Page updates as and when they happen.	PageRank update history