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Search Engine Optimisation
Web Log (BLOG) This
News Blog is dedicated to bringing news, information and innovations targeting
the Search Engine Optimisation industry. |
Editor: Matt
Paines blog@xseo.com
| How
to.... check if your site has been copied. Plagiarism on the internet
is a huge problem, and because the internet is world wide there are issues regarding
enforcement of your rights. I guess the first thing is to identify if your site
has been copied. One of the best ways to do this is use an online resource such
as www.copyscape.com.
Copyscape will not only tell you if a page has been copied, but it will also highlight
the text that has been copied. Having found that your content has been
reproduced without your consent and without giving you credit to as the source,
what can you do about it? There is the International Convention for the
Protection of Literary & Artistic Works (known as the Berne Convention) of
which there are 169 countries that have signed up to the agreement. This agreement
allows participating countries to implement proceedings in support of a copyright
infringement. Further, in 1998, President Bill Clinton passed the Digital
Millennium Copyright Act (DMCA).
The Act makes a provision under Title II, Online Copyright Infringement Liability
that allows the originator or owner of Intellectual Property to bring an action
against the Internet Service Provider (ISP) hosting the site and/or the any search
engines displaying infringed work. So irrespective of whether the owners of the
site are in one of the countries covered by the Berne Convention, because all
the major search engines Google, Yahoo and MSN are US based bringing an action
to register a grievance with the US Copyright Office can force the search engines
to remove the site from their index. Under the act if they fail to do so the minimum
amount damages that can be awarded following this is $150,000.00. There
is of course a third option, this being the internet there is also a third option,
name and shame the offenders. Case StudyIn
November last year we found 8 websites had plagiarised
content directly from the XSEO website. Most of the offenders removed the
copy from their sites. However despite several communications directly from our
solicitors we find that two of the guilty parties have effectively ignored all
requests to remove the text. Given that they are SEO's and the search engines
are a big part of their business you'd have thought they would have wished not
to risk being blocked by Google, MSN or Yahoo. The two companies concerned
are www.seo-web-solutions.com and www.downunderonline.com.au. Proving plagiarism: From
the Copyscape service. Screen prints of the text they have recorded that exist
on the offending web sites. |
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www.seo-web-solutions.com
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www.downunderonline.com.au
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| | | | The
highlighted text shows the location of text that has been taken from the original
website, namely from XSEO. Of course you could then argue "but who was first
to produce the copy?". Another tool available on the internet is Waybackmachine.
Our page was first recorded 6th
Oct 2003. Seo-web-solutions.com has no recorded entry in web.archive.org.
This indicates the site isn't being read by Google, not good for SEO's. In fact
this bunch has even left the text - "The XSEO approach..." in the copy,
so they obviously didn't read it before they plagiarised it. Downunderonline.com.au
was first recorded 19th
Aug 06 Having proved the originator of the copy, and the copy that
has been duplicated without consent it is difficult for either of these organisations
to argue a defense. In this case it would appear complaining to them
directly about their breach of copyright is not enough. Using the evidence gathered
the next stage is to appeal to the search engines to exclude them from the index
via the Digital Millennium Copyright Act (DMCA). As this is a case study
we will post how this progresses. For the other sites that have recently been
identified as also having stolen content from XSEO, if you do not want to become
a case study - our advice, take our content down NOW! Comment:
M.P The
owners of all Trade Marks are respectfully acknowledged |