Search Engine Optimisation Web Log (BLOG)

Yahoo! now showing Inktomi.
Yahoo! has made the jump showing Inktomi results in its search results. The move comes following much speculation following Yahoos purchase of Inktomi last year.
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The events of the past few days have thrown many webmasters into a spin. With significant falls in their user statistics caused by Yahoo!s departure from Google results.

Yahoo! was reported to contribute 24% of Googles total 74% of Global Search Traffic (GST). The migration of this 24% to Inktomi, which already includes the MSN network 18% GST. This means that Inktomi now supply approx. 42% of GST.

The Yahoo! results are not exactly the same as MSN, there appears to be some bias placed towards the Yahoo directory.

Inktomis spider, Slurp, can follow dynamic links but Yahoo is advising webmasters to post static pages with HREF links directed to specific sections featuring dynamic content.

Inktomi is very traditional when it comes to Keyword density, keyword arrangement and simple site structures. Optimising for Inktomi is a lot like optimising for AltaVista from a few years ago.

M.P