Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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Google SERPs in free fall.

There is a hive of activity in the forums, some SEO's are saying this is Florida Mk2 "the one we've all been dreading".

The changes in SERPs have been significant, just like Florida in Nov 2003. It has been noted that quite a number of directory sites have risen in the SERPs, at the expense of sites that fulfill the search criteria.

If your search is for a mortgage, you are most likely trying to find a provider of mortgages. With Google's current results what you get is a list of sites discussing mortgage products, offering advice or a list of lenders but the brokers and those actually selling mortgages have all but disappeared..

eg "Mortgage"

This is very similar to the Florida Update, almost exactly. At the time in 2003 it was speculated that the reason for this, was to drive commercial companies towards paying for their listings in Adwords. Whether this is the case or not, Google has disturbed its search usefulness and not it would appear for the better.

M.P

Adv