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Search
Engine Optimisation Web Log (BLOG)
Yahoo!
Tests Inktomi.
We
reported in January that Yahoo!
is expected to finish its relationship with
Google
and start using Inktomi
SERPS (Search Engine Results Pages) first quarter this year. The
first signs have been identified. You
would have to been living in a cave not to have heard about the saga surrounding
Yahoo and Google is recent years. Almost from Googles
conception back in 1998 Yahoo!
has been supplementing its own directory listings with the search results from
Google. With
Googles departure in to Pay Per Click advertising instigated the rift between
to two organisations. Yahoo!
were sufficiently disgruntled that in April last year purchased Inktomi, Googles
biggest competitor. We now have proof that Yahoo have been testing the Inktomi
SERPs. Figure1
shows The Yahoo -Google Serps for "big feet". Figure
2 Shows the results from Google for the same search. Figure
3 shows results from Yahoos test pages using the Inktomi Algorithm. Yahoo!
constitutes approx. 24% of Search Engine traffic. Which means that when the parting
of the ways happens Google (with AOL) will be cut from 74% to 50% of Search Engine
traffic. With Yahoo and MSN
feeding from Inktomi
the pairing will take the partnership to 44%. It
very much appears that Yahoo!s
intention to be "Google free" for the first quarter of 2004 may just
be realistic. Figure
1  Figure
2 
Figure
3 
M.P | 
