Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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Google's PR Updates- outdated?
Until June 04 Google had very clear and regular updates. Every month there would be a shift in PR (PageRank), a shift in BackLinks counted and a revision to the SERPs (search engine results pages). After June last year Google started a new regime, of updating the PR less frequently, Backlink status still changes approximately every month but the SERPs updates aren't necessarily tied to either.

At SES in New York earlier this year Matt Cutts, of Google, agreed that BackLinks are not what they appear. Firstly they are not in any order of preference, secondly they only display a "proportion" of the number of incoming links a page/site has. When quizzed further he remarked that the only people that use BackLinks are these that are trying to gain position in the search engine, therefore indicating that not giving all the information makes it more difficult for them.

So perhaps now that PR updates are a month out of date by the time they appear, maybe this indicates Google's policy has widened to providing more misinformation for those trying to optimise web sites.

M.P