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Search
Engine Optimisation Web Log (BLOG) |
This News Blog is dedicated to bringing news, information and innovations targeting
the Search Engine Optimisation industry.
Link Scam.In February/March 05 the main search engines MSN, Google and Yahoo all agreed there should be a way of being able to link to a site without giving it credit for the link. The main reason for this was to return the site control back to "bloggers", so they can link without giving credit, it also stops the practice of "blog spam". This is where webmasters insert replies to posts in blogs that are there for the sole purpose of gaining a link and not the value of contributing. The agreement from the engines was to standardise a new attribute inserted into the anchor text which effectively informed the spider that the link has not been approved by the owner of the site. The code that was selected was the rel="no follow". It is used as <a
href="http://www.website.com/" rel="nofollow">website description</a> The problem would
appear to be, as expected, that some webmasters are using the code to scam people
into trading links. Just to make a point here - trading links is not a good idea
any more. Filters exist (particularly in Google) that will negate the impact of
reciprocal linking. However these requests are still being made, link trades are
still happening, and some trades are becoming very one sided. If you are at some
point considering trading links, or even buying them, apart from the obvious is
it of value to do so, you should always view the source code and do a find text
for "nofollow". This will highlight both robots text nofollow
and the rel nofollow. The robots text in the header would look something like: If you see either of these codes then the page is not giving value to the pages it links to. We
are in fact a great advocate of the rel="nofollow" and for the most
part is is being used properly, just be careful next time you consider your linking
campaign. M.P
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