Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Searching questions about Microsoft

An article in US magazine BusinessWeek has questioned how Microsoft can catch Google in respect of search.

Microsoft is typically bullish and does not see Google's dominance as insurmountable in what is described as 'the early stages of internet search'.

But despite its rhetoric and the countless dollars Microsoft Search has pumped into building a better way to seek out information online, there's no getting away from the fact that it continues to come up short in search.

BusinessWeek quoted statistics from Nielsen//NetRatings which highlighted that 8.4% of all searches for May in the US used Microsoft's MSN or Windows Live engines, compared with Google's 56.3% share.

Experts are suggesting that Microsoft is shifting its focus and concentrating on more niche search markets because that is where they think Google is vulnerable. And despite Microsoft's best efforts to compete in generic search; vertical search may prove a more strategic way forward.

There is widespread consensus that Mircosoft is savvy enough to shift the battle to a different front to find a way to change the rules of the game.

A series of acquisitions has given the company new opportunities in domain-specific areas, according to Microsoft chief software architect Ray Ozzie.

M.P

Comment: