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Search
Engine Optimisation Web Log (BLOG)
Editor:
Matt Paines |
This News Blog is dedicated to bringing news, information and innovations targeting
the Search Engine Optimisation industry.
Yahoo!'s
New
Paid Search. While
rumours continue to circulate about Microsoft's Adcenter being fully launched
in the US and a beta imminent for the UK, Yahoo have jumped in and announced their
new system to take on both Google's and MSN.
| | You've
told us your needs and we've listened. A completely
redesigned search marketing
platform is on its way, full of
advanced, easy-to-use features that will
help you better manage your Yahoo! Search Marketing campaigns and connect with
new
customers. As part of creating these enhancements,
we listened to advertisers of all sizes to hear about the things they liked and
didn't like about Sponsored Search. We extensively reviewed all parts of our service,
including the design, features and tools. The result of these efforts is the new
Sponsored Search, which will make its debut later this year. These
new features have been extensively tested and refined over time to ensure that
we deliver a service that successfully
addresses the obstacles you currently
face. Judging by the
overwhelmingly positive feedback we've received, we
are confident that the new Sponsored Search not only clears away those obstacles,
but offers new and better ways to manage your account. You
don't need to do anything at this time - we just wanted to
let you know about
these forthcoming developments. You will be notified well in advance of your transition
to the new platform and will be given the appropriate information to ensure that
it is as smooth as possible. We are dedicated to improving
your online marketing experience and by continuously focusing on providing innovative
products and services in a user-friendly format, we aim to offer you the best
possible method of reaching customers interested in what your business provides. As
always, thank you for doing business with us. We look forward to delivering the
new Sponsored Search to you in the future. Best regards, The
Yahoo! Search Marketing Team
| And
not before time the current Yahoo Search marketing System, previously known as
Overture, might have been the first of it's type, but it by comparison to Google's
Adwords and MSN's Adcentre it was stuck in the dark ages. M.P
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