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Search
Engine Optimisation Web Log (BLOG)
Editor:
Matt Paines |
This News Blog is dedicated to bringing news, information and innovations targeting
the Search Engine Optimisation industry.
The
Power of DMOZ.When
submitting to DMOZ, great care must be taken to how the description is used. The
fact is that the DMOZ description in Googles search engine listings can "overwrite"
those in the code on the page.
This can be demonstrated to extraordinary
effect by considering a recent legal case against David Irving. David
Irving has a website at www.fpp.co.uk. Where he sells books, videos etc the title
for which is "Welcome to the World of Real History". Mr Irving is currently
in prison in Austria, convicted for writing a book in 1989 denying the existence
of the Holocaust. If
you search for David
Irving in Google
despite having a title in the site code, what is actually displayed is significantly
different.
Nowhere on the website does it use the above title or description. It has come
from the entry in DMOZ. The moral to the story, how you are described in DMOZ
is critical, get the description wrong and it could influence how you appear in
the search engine for years to come. Even worse is that your site gets entered
by someone with an "axe to grind".
C.P
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