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Search Engine Optimisation
Web Log (BLOG)
This
News Blog is dedicated to bringing news, information and innovations targeting
the Search Engine Optimisation industry. |
Editor: Matt
Paines
 blog@xseo.com
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Google joins race to buy DoubleClick
Google has
apparently responded to Microsoft's acquisition of Tellme by throwing its hat
in the ring to buy online advertising company DoubleClick. Microsoft
had already lodged its interest in the buying the company, along with Yahoo and
AOL. Analysts are predicting the bidding war could drive the price up beyond
the $2bn mark as the four main players in the market try to get their hands on
the company which acts as a middleman between advertisers and online publishers. The
New York company's Internet-based systems let advertisers deliver ads to websites
and serve up ads for publishers when consumers view their pages. The bidding
war is part of a bigger battle as four of the biggest Internet players square
up for the lucrative business of brokering online advertisements and the contest
reflects concern about the increasing power of Google according to reports in
the Wall Street Journal. AOL is one of DoubleClick's biggest customers
and apparently Time Warner's interest in the company is partly founded on protecting
that relationship.
M.P Comment:
The owners of all Trade Marks are respectfully
acknowledged | 
