Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

Google's landmark brace over Microsoft.

Google has overtaken Microsoft to achieve two important landmarks. The search engine is now the most visited website and the most valuable global brand.

Google's website had 528 million unique visitors in March and, in doing so, overtook Microsoft which had 527 million visitors during the same month. As well as the popularity of its based on its core search business, its e-mail service, online maps and personalised home pages, the recent acquisition by Google of video site YouTube also has boosted its visitor count.

The double whammy over Microsoft was completed when a survey by market research company, Millward Brown, named Google the most powerful brand of 2007. The company's brand was valued at $66.4 billion, ahead of GE, Microsoft and Coca-Cola.

Google's ranking jumped to the top spot from number seven only a year ago and is based on a 77% increase in the value of its brand. Microsoft, which led the survey in 2006, tumbled because of an 11% drop in the perceived value of its brand.

A spokesperson for Google said its goal has always been to provide the best online experience for users and it builds products based on user needs and input, which is part of what makes Google unique and results in a great online experience.

M.P

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