Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

| This News Blog is dedicated to bringing news, information and innovations targeting the Search Engine Optimisation industry.

SEO what the engines say.
It's all very well reading the do's and don't supplied by the various search engines, but for the engines to attend the Search Engine Strategies Conference in New York, stand up and give advice to the audience on what they are actively looking for cannot be ignored.

Rahul Lahiri from ASK
Gain Links from important sites with higher authority
Ask Jeeves searches for communities in its link structure
The engine looks for local subjects, hypertext and themes
No hidden links or text
No duplicate pages intentional or unintentional, be careful of breadcrumbs, session ids and gateways.
No cloaking, visible content only
Dmoz and yahoo good but not themed

Matt Cutts from Google
Anchor text
Encourage related themed sites with incoming links
Unique, relevant content
Avoid Reciprocal links
Avoid Poor quality
No duplicate pages, be careful of breadcrumbs, session ids and gateways.
Avoid Link farms free for all
Avoid Automated link building
Avoid tricks
No cloaking, visible content only
Avoid directories with robot.txt

M.P