Search Engine Optimisation Web Log (BLOG)

Microsoft Search.


Microsoft is said to be developing their own search engine to rival that of the likes of Google. Google is at the moment the most popular search engine in the world, followed by Yahoo! and MSN.

Current rumours are that Microsoft will be integrating their new search engine into their upcoming operating system "Longhorn", expected for release during 2005. Those who remember the Netscape versus Internet Explorer battle of the 90's will be feeling quite nostalgic. In the Netscape versus IE war, Microsoft put IE into their then new operating system Windows 95.

With pretty much every computer having Internet Explorer built in as standard, the failing Netscape released the now infamous Version 6.0. Riddled with bugs, Netscape's fate was sealed, and the rest is history.

With a search tool integrated into Longhorn, many computers will have this new search tool as standard. If Google pull a "Netscape" (another Florida?) their fate will too be sealed. There may be a new search engine giant next year, and it might be in your operating system.

C.P