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Editor: Matt Paines

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Online advertising continues to grow

Figures for online advertising spend are continuing the buck the industry trend -according to the latest set of figures from the Advertising Association.

Its Quarterly Survey of Advertising Expenditure revealed that online advertising spend in the UK was up by 42% to £648m in the first quarter of 2007.

Although the overall year-on-year spend is up by three per cent across the industry, the figures make bleak reading with all but online outdoor and cinema, experiencing a downturn.

The hardest hit by far was the business magazine sector; with ad spend plummeting 6.6% to £203m. This was followed by regional newspapers, which fell 3.8% to £705m; national papers, which experienced a decline of 1.8% to £492m; and consumer magazines, which fell 1.4% to £188m.

As a whole, press advertising fell 3.3% to £1.59bn, with advertisers spending 4.8% less on classified and 2.1% less on display.

TV advertising continued to fall marginally with expenditure down 0.8% to £962m. Radio ad spend was down 1.8% to £127m and direct mail fell 3.6% to £615m.

The survey was researched and compiled by the World Advertising Research Centre.

M.P

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