Search Engine Optimisation Web Log (BLOG)
Editor: Matt Paines

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New Years Marketing Resolutions.

Now the holidays are over, for the most of us anyway, you are either all rested or all partied out - whichever category you fall in now is the time to be making the new years marketing resolutions. Don't allow the mistakes that you made last year perpetuate to 2007.

1.Clean up your html code
Why? Cleaning up your html - getting rid of all that code clutter, such as java, css scripts can not only help the page load more quickly, but it can also help with a sites ranking.

2.Write a new page on your site every day or at least several a week.
Why? by building new content regularly the search engines will interpret your site as pro-active and informative. The added content will deliver more spider food that can deliver site wide relevancy.

3.Fill in those meta headings, titles and H1's.
Why? Not having unique headers on every page, or not having any headers at all is one of the biggest reasons for sites dropping into the supplemental index.

4.Write those white papers and get them syndicated to anyone who'll accept them.
Why? Building influential documents and getting them published on other peoples sites is a great way of building inbound links from documents that have very few other links on them, making them highly influential to rankings.

5.Consider some link baiting, build content that people want to link to. Be it in the form of free advise, free software, humorous video, cartoons or even games. And then market them!
Why? Use your imagination, provide content that people want to discuss, in doing so bloggers and forums will be only too pleased to point to you. Giving something useful away for "free" will promote recommendation, in turn that will spread virally. Another vehicle, if you are brave enough, is to develop your own forum for users to exchange ideas, again this will encourage recommendation.

6.And here's a different approach to all those spam emails about reciprocating links. When you get them don't delete them - write back offering money for them to link to you with no reciprocation (assuming they pass the basic principles). The amounts can be very small and it can be a great way of building incoming links with minimal effort.

M.P