How do I know if the competition for a keyword is going make positioning difficult?
So Your Search Engine Optimisers have asked you to tell them what keywords you want to optimise for.
Example: a customer specified to us the keyword "car buying advice".
Our results showed that this keyword was rarely used as a search string.
We suggested positioning for the keyword "car buying guide" instead- over 63,000 searches compared with 332.
Getting this tool is explained in the Tutorials.