25 July07

The search ranking sharks are circling

Unbelievable how people can be lead into spending money on thin air.

Within the last couple of days I've had a call from a guy that falls into this category. A perfectly likable bloke, as much as I could tell from a half hour telephone conversation. He started by explaining he didn't have a great deal of money to spend. But realising he had to market his web site to gain any results he'd bought into a "guaranteed" placement scheme that he'd found via an email he'd received. Search ranking sharks

20 July07

FREE SEO Tutorials Updated

Before you say it, yes I know it's been a while since we last updated our free online SEO Tutorials.

The tutorials not only focus on the research element of keyphrases and competition, but also show how to create page meta, h1 tags, links structuring and the all important LINKBUILDING. One of the new items we have introduced is a demo account of one of our inhouse SEO Page Analysers - details of URL and passwords are in the tutorials...ENJOY!!! SEO Tutorials

15 July07

Branding matters online

New research has found that branding is important on the internet - especially when it comes to search.

Researchers at a US university found that 'some emotional branding' was having an effect on search results. Branding online

13 July07

Another consumer group questions Google's DoubleClick deal

A European consumer rights group, Beuc, has questioned Google's proposed acquisition of DoubleClick on both competition and privacy grounds.

It has been reported that the organisation's director wrote to European Commissioner Neelie Kroes last week with reservations about the deal. Google's Doubleclick deal

08 July07

Searching questions about Microsoft

An article in US magazine BusinessWeek has questioned how Microsoft can catch Google in respect of search.

Microsoft is typically bullish and does not see Google's dominance as insurmountable in what is described as 'the early stages of internet search'.

02 July07

Online advertising continues to grow

Figures for online advertising spend are continuing the buck the industry trend -according to the latest set of figures from the Advertising Association.

Its Quarterly Survey of Advertising Expenditure revealed that online advertising spend in the UK was up by 42% to £648m in the first quarter of 2007. Online advertising continues to grow

Adv