28 May07

Google's UK media deals over content?

Recent media speculation has suggested that Google has reached deals with several large UK news groups over carrying their content on Google News..

The deals are reputedly being kept strictly secret for fear that Google will end up having to pay for similar licenses with all of the 4500 news services it carries on its news aggregator. Google's UK media deals over content.

25 May07

Google launches Hot Trends

Google has launched a Hot Trends feature to its Google Trends web hub.

The home page of www.google.com/trends now has a Hot Trends section which lists the top ten queries for that day. The page also has a More Hot Trends link which lists the top 100 queries for that day. Google hot trends

15 May07

Le Mans or Bust.

For those that don't know me, I have two big passions in my life, firstly my family - secondly motorcycling. Four years ago I finally decided to take my test for bigger bikes (and for anyone preparing to do it in the UK, I have every sympathy). Anyway for some time I've been promising myself a trip more than out and back in a day.

Why Le Mans? If you aren't into motorbikes or motorsport then you probably will not be aware that the weekend of the 19th May is the 5th round of the MotoGP. With the likes of Valentino Rossi and Casey Stoner battling for championship points. Le Mans or Bust

13 May07

Internet advertising lifts media spend.

The growth of marketing spend on internet display advertising is one of the reasons why overall UK media spend has increased by five per cent in the last year.

Figures for the last 12 months to 31st March show internet display advertising - which excludes search and classified - was up nine per cent and experts are forecasting total internet ad spend growth of around 25% year-on-year. Internet advertising lifts media spend

12 May07

Search will be my big thing - says Bill Gates.

Bill Gates has announced that he intends to spend his remaining full-time employment with Microsoft® primarily focused on developing online search services.

He will work with the company full-time until mid-2008 and speaking at organisation's eighth annual Strategic Account Summit, Gates said in his remaining months, his efforts will be mainly directed toward "search, buyers and sellers....that will be my biggest thing." Search will be my big thing - says Bill Gates

11 May07

iGoogle launched.

Google has launched iGoogle as it moves towards a more user-centric web search experience.

The launch is part of the search engine's bid to offer users greater scope for personalisation and publish their own content on a personalised Google homepage. iGoogle Launched

8 May07

Car vs Plane, Epilogue.

Continuing this series where my Co-Director, Jem Shaw, went to Southern France by car to escort his brother Martin, and another pilot Adrian, to bring Martins recently acquired 1941 Piper J3 Cub. Chapter 3 saw the boys get the Piper back to its new home at Old Buckenham Car Vs Plane - Part 3 the final chapter.

However having got the plane to the UK there was just one thing left to do - Jem being the only non-pilot had still not been up in the Cub, and having been in the chase car for so long, he was longing to get airside. The rest of the tale I'm going to leave to Jem to tell for himself- a video is also on it's way. Car Vs Plane - Epilogue

7 May07

Yahoo! set to buy Right Media .

Right Media, which operates an auction-based display ad exchange called Remix Media, is to be acquired by Yahoo according to reports.

Even before any deal is done, the move by Yahoo is widely regarded as its response to Google's recent buy-out of DoubleClick. Yahoo to buy Right Media.

4 May07

Google's landmark brace over Microsoft.

Google has overtaken Microsoft to achieve two important landmarks. The search engine is now the most visited website and the most valuable global brand.

Google's website had 528 million unique visitors in March and, in doing so, overtook Microsoft which had 527 million visitors during the same month. As well as the popularity of its based on its core search business, its e-mail service, online maps and personalised home pages, the recent acquisition by Google of video site YouTube also has boosted its visitor count. Google overtaken Microsoft

30 Apr07

Google PageRank update.

There has been a revision in Googles PageRank over the weekend. Pages that existed at the end of March have now been awarded a score. Previously recent updates have been only applied to pages that were 2-3 months old. Could be Google has upped its processing power - or just got rid of a lot of the web spam. Google update history

26 Apr07

Daily Telegraph looking to sue Google.

The Daily Telegraph is believed to be on the verge of taking legal action against Google and Yahoo for accessing its content.

A statement by Daily Telegraph editor Will Lewis on behalf of his ceo, Murdoch MacLennan, says "Our ability to protect content is under consistent attack from those such as Google and Yahoo who wish to access it for free. Telegraph to sue Google

24 Apr07

Internet ad spend passes £2bn mark.

The amount being spent on Internet advertising broke the £2 billion barrier in 2006. A 41% increase in spending has prompted the landmark figure as marketeers are allocating more budget to dedicated online campaigns.

Figures from a report by the Internet Advertising Bureau (IAB) also highlights that online advertising now accounts for 11.4% to the UK total spent on adverting. This figure has jumped from 7.8% the previous year. Internet ad spend.

18 Apr07

Google's paid links crackdown causes uproar.

Google's request for webmasters to report paid links has not been well received in some quarters.

It is no secret that Google has never been happy about paid links (the process of buying links on sites for the purpose of the link, not the traffic) as it believes they have a negative influence on the algorithm. And there is a general consensus in the SEO community that paid links have become an impediment to Google's ability to deliver good results. Google and paid links

17 Apr07

Google Backlink Update.

There has been an update in the last day or so in the backlinks Google is reporting in the toolbar. PageRank at this time has not changed. Google update history

15 Apr07

Car vs Plane, the final chapter.

Picking up the from the earlier escapades from the three amigos, where Jem and Martin (the Shaw brothers) head off once again to bring back Martins recently acquired 1941 Piper J3 Cub, now hangered at an airfield near Dieppe.

The last chapter is to be done using a Jeep Grand Cherokee Overland.
Car Vs Plane - Part 3 the final chapter

5 Apr07

Google joins race to buy DoubleClick

Google has apparently responded to Microsoft's acquisition of Tellme by throwing its hat in the ring to buy online advertising company DoubleClick.

Microsoft had already lodged its interest in the buying the company, along with Yahoo and AOL. Google joins race to buy DoubleClick

3 Apr07

Microsoft buys Tellme

In its bid to play catch-up with Google, Microsoft has bought Tellme Networks - a voice services and automated directory assistance provider.

Microsoft has made the move for Tellme as it sees the acquisition is vital given where the next battle over search will be fought. Microsoft buys Tellme

2 Apr07

Google wins legal battle over ranking demotion.

KinderStart's case against Google has been thrown out of court after it tried to sue because it was blacklisted from the search engine's rankings. Ranking demotion

30 Mar07

Google Backlink Update.

There has been a revision in the last day of how many backlinks Google is reporting. PageRank at this time has not changed. Google update history

23 Mar07

Google trials Pay Per Action ads

Pay Per Action (PPA) ads have gone into beta testing on a limited basis in the US according to sources close to Google.

PPA will allow advertisers to create adverts which only cost when a desired action is triggered. Pay Per Action Beta

21 Mar07

How to.... check if your site has been copied.

Plagiarism on the internet is a huge problem, and because the internet is world wide there are issues regarding enforcement of your rights. I guess the first thing is to identify if your site has been copied. One of the best ways to do this is use an online resource such as www.copyscape.com. Copyscape will not only tell you if a page has been copied, but it will also highlight the text that has been copied.

Having found that your content has been reproduced without your consent and without giving you credit to as the source, what can you do about it? What to do about plagiarism.

19 Mar07

Duplication of content- recipe for disaster.

Over the last couple of weeks we have had three clients all with duplication issues that have impacted their rankings in Google.

In February 2003 Google registered a new patent for technology for
identifying duplicate pages, and more importantly, near duplicate pages.
This technology is intended to address web spam, where copy is taken and
reused multiple times, just changing the odd word or phrase to change the
emphasis and hence the optimisation. However completely legitimate uses have
also incurred a penalty with regard to this filter. Duplication and Canonical domain names.

15 Mar07

How to.... check your your site for relevancy.

There are three main areas that constitute rankings in search engines. Spider accessibility, keyphrase relevancy and authority. Last month we discussed "how to... check if your site is built for search engines" basic spider accessibility.

One of the biggest problems faced with webmasters and site owners alike is how to identify what phrases to optimise for. Checking for relevancy

14 Mar07

When will local search take off?

Offline locally targeted advertising spend exceeds more than $100 billion in the US alone, so will online search reach the same potential?

Research conducted in the US has asked a number of leading experts for their opinions. Local search.

7 Mar07

Google finally reveals invalid click rate is below 10 per cent

Google has bowed to pressure to reveal the number of invalid clicks on Google AdWords.

It has finally announced the figure is less than 10 per cent and says it has remained consistently under this mark. It also said that the number of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02%. Invalid Clicks

2 Mar07

BBC strikes Google-YouTube deal.

The BBC has struck a deal with YouTube which will see three new channels showcasing news and entertainment clips.

The deal will help the corporation reach the estimated 70 million users of the Google-owned video sharing website in a bid to drive extra traffic to its own website. The broadcaster will also get a share of the advertising revenue generated by traffic to the new YouTube channels - one for news and two for entertainment. BBC / Google deal

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