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All
quiet!
Whatever Google was up to last
week, it's stopped now! The BackLink oscillation has been resolved, they have
adopted the 3rd of March results. Still no sign of a PageRank update as yet. What's
up with Google?
There has been much comment in
recent forums about Google having updated its BackLinks. In fact Google has been
oscillating between a January and early February updates since the 7th of March.
view data MSN
Announcing own Adwords
MSN's contract with Yahoo's Overture
is due to expire in June 2006, however according to Bloomberg
the software giant is planning to announce a similar paid advertising program
to those run by Google and Yahoo. BackLink
confusion
Over the last few days there has
been some strange activity with Google's backlink status. On the 7th of March
there was a change, but it was restored soon after, only to be changed again and
then restored again. This has happened as best we can tell 10 times. Don't know
what it means as yet but it could be a prelude to something significant? XSEO
News Blog wins Award.
Feedster have awarded the XSEO
SEO News Blog with their 'Feed of the Day' award.
"Feedster is a rapidly
growing Internet search engine that provides timely and meaningful information
to consumers and large Internet sites in need of targeted media. We provide a
fresh index across over 5 million feeds several times per hour, adding more than
one million new documents daily."
Thanks for your support guys! Google
really caught cloaking
Whilst Google's Matt Cutts may
have been cloaked in his grey t-shirt, it would appear that Google themselves
may have been caught not practicing what they preach. Adam_C from Threadwatch
explains all.
Overture
Renamed
Yahoo, the owners of Overture paid
advertising, have decided to give it a new name. It will become "Yahoo Search
Marketing Solutions". The move will take place this spring.
Matt
Cutts caught cloaking
What a scoop! Matt Cutts from Google
is a self confessed cloaker. In one of the last sessions of the SES NY Conference,
Matt was caught trying to sneak in to the Link Clinic Secrets session wearing
a grey t-shirt. Once discovered he admitted to be cloaking....nice one Matt good
to see Google's sense of humour. SEO
what the engines say.
Directly from the horses mouth,
Ask and Google on the subject of SEO and what they consider important, Do's
and Don'ts.
Google
Update
I've been so busy at the Search
Engine Conference this week that I've been concentrating on what Google had to
say more than what their index has been up to. A back link update
has occurred in the last 24hrs.
SES Indexing Summit.
Having the likes of Google, Yahoo
MSN and Ask sitting on a stage being moderated by Danny Sullivan is a site to
behold. The fact that the big four have been having conversations with regard
to providing a united front to spam and looking to define some clear routes. In
fact the walls have really been crumbling signified by the recent invitation to
Matt Cutts (of Google) to go to the Yahoo Campus. Indexing
Summit .
Session Id's hurt listings
The New York Search Engine Strategies
Conference continues, during the day Matt Cutts of Google and John Riccardi of
Yahoo acknowledged that search engines do not like session Id's, in fact their
very presence could provide a negative effect. Session
Id's
SEMPO
New York
The Search Engine Marketing Professional
Organization (SEMPO) held an open meeting at the New York Hilton Towers last night.
Despite the snow the meeting was well attended. SEMPO's 2005 Board of Directors
were announced and introduced themselves. SEMPO
Press release Search
Engine Strategies New York
The New York Search Engine Strategies
conference looms and the various speakers are putting the last touches to their
presentations. During the year the conference will move to eight locations around
the world. That said, New York looks to be by far the most interesting.
Day
2 is the Search Engine Summit, present will be Matt Cutts Software Engineer from
Google, Kaushal Kurapati Product
Manager for Ask Jeeves,
Yahoo's Tim Mayer Director of Product
Management and Eytan Seidman Program Manager for MSN
Search. This combined with a room full of serious SEO's and a very intersting
Indexing Summit is on the cards. Update
has a name
Last weekends Google update has
been given a name; Allegra. There are many theories circulating about the update.
Whilst there has been no changes to PageRank, whatever happened has caused a massive
number of sites to evaporate from the SERP's completely. One thing is very clear,
Google's sandbox filters would appear to have been removed, and the influence
of relevant links "semantics"
has increased. Google
Update
Over the weekend Google performed
a back link update.
XSEO
Search Engine Tutorials Updated
Our popular series of online SEO
Tutorials have undergone some amendments. Introducing new tools and revised concepts
in the world of Search
Engine Marketing. Latent
Semantic Indexing
We see theories all the time about
what different engines are doing. The latest theory is something called Latent
Semantic Indexing. Is LSI just another buzzwords or does it put light on existing
theories and reinforce them.
Are
reciprocal links dead?
For some time now the process of
acquiring links has been under scrutiny by the major search engines. This is because
reciprocal linking makes a site appear more important than it actually is. Of
course what the search engines are looking for is incoming links that are not
reciprocated.
MSN
Search publicity.
A schedule of high profile international
TV advertisements have been announced this week to coincide with the launch of
MSN search. The MSN.com homepage also features ads and links for users to take
a tour of the engine. MSN
Search goes live.
It's finally here the MSN NDA has
been lifted and Microsoft removed the beta status from MSN Search and officially
launched their improved index, along with a new design for the MSN homepage.
Previously MSN Search used the Inktomi search index. With Inktomi being purchased
by Yahoo in 2003, MSN Search have been busy building their own engine. Many of
the facilities that the MSN search engine has have been discussed in the blog
when the Beta was launched back in November.
Google
Backlink and PageRank update.
Search engineers and Webmasters
worldwide are returning from the Christmas break to find that Google has been
busy while they were nursing the hangovers. Saturday afternoon (1st January) saw
activity in the datacentres, resulting in an update in BackLinks on Sunday. Then
overnight last night Google revised its PageRank. This is the first revision in
PageRank since the 7th October. SEO
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